Andy Daly. Laphroaig Scotch Filibuster. One Epic Take.

Highline Studios’ Produced Laphroaig Spot is ADWEEK’s Ad of the Day:
 

What happens when you mix mean tweets, improv comedy, political satire and user-generated content? This new ultra-long-form ad from scotch brand Laphroaig that’s so entertaining, you might actually find yourself watching the whole thing. (Well, maybe.)

– ADWEEK
 
Laphroaig Single Malt Scotch Whisky is testing the conventional wisdom that people — especially millennials — are suffering from incredibly short attention spans. The Beam Suntory-owned brand today unleashed a politically themed video that lasts, wait for it, three and a half hours. And it was filmed in one take, according to the brand.

“The Laphroaig Filibuster was a genius way to leverage the successful #OpinionsWelcome campaign in a fresh, contextual way, celebrating our fans’ wildly colorful opinions and encouraging new consumers to try the brand and establish an opinion of their own. It’s still hard to believe a 3 ½ hour Filibuster could be so enjoyable to watch!”

– David Reardon, Laphroaig Associate Brand Manager

FROM THE 9TH ANNUAL SHORTY AWARDS

LAPHROAIG FILIBUSTER

Winner in WINE, BEER & SPIRITS

Finalist in LONG FORM VIDEO

Audience Honor in WINE, BEER & SPIRITS

 

Watch the trailer here.
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