Andy Daly. Laphroaig Scotch Filibuster. One Epic Take.
What happens when you mix mean tweets, improv comedy, political satire and user-generated content? This new ultra-long-form ad from scotch brand Laphroaig that’s so entertaining, you might actually find yourself watching the whole thing. (Well, maybe.)
“The Laphroaig Filibuster was a genius way to leverage the successful #OpinionsWelcome campaign in a fresh, contextual way, celebrating our fans’ wildly colorful opinions and encouraging new consumers to try the brand and establish an opinion of their own. It’s still hard to believe a 3 ½ hour Filibuster could be so enjoyable to watch!”
– David Reardon, Laphroaig Associate Brand Manager
FROM THE 9TH ANNUAL SHORTY AWARDS