Highline Studios’ Produced Laphroaig Spot is ADWEEK’s Ad of the Day.
What happens when you mix mean tweets, improv comedy, political satire and user-generated content? This new ultra-long-form ad from scotch brand Laphroaig that’s so entertaining, you might actually find yourself watching the whole thing. (Well, maybe.)
Laphroaig Single Malt Scotch Whisky is testing the conventional wisdom that people — especially millennials — are suffering from incredibly short attention spans. The Beam Suntory-owned brand today unleashed a politically themed video that lasts, wait for it, three and a half hours. And it was filmed in one take, according to the brand.
“The Laphroaig Filibuster was a genius way to leverage the successful #OpinionsWelcome campaign in a fresh, contextual way, celebrating our fans’ wildly colorful opinions and encouraging new consumers to try the brand and establish an opinion of their own. It’s still hard to believe a 3 ½ hour Filibuster could be so enjoyable to watch!”
– David Reardon, Laphroaig Associate Brand Manager
FROM THE 9TH ANNUAL SHORTY AWARDS