Speedo Swimwear Commercial with Summer Sanders
Highline Studios produced an in-store kiosk spot for Speedo’s new swimwear line, starring their brand ambassador, Olympic gold medalist Summer Sanders. We shot at the Olympic-size pool at Los Angeles Southwest College — interview first, then the water work on RED cameras for slow motion, with GoPros on the pool floor for a second angle. The spot ran in retail stores nationwide, alongside a series of short social cutdowns.
Services Provided
- Creative concept development
- Video production: producing, directing, video editing
- Mood Boards
- Storyboarding
- Scriptwriting
- Casting
- Location scouting
- Production design
Filming Summer Sanders at an Olympic Pool
We spent the day on location at Los Angeles Southwest College, where they have an Olympic size pool and aquatic training facility. The first part of the shoot was dedicated to her interview to get the sound bites from Summer Sanders to complete the storyline/arc. We lit her up nicely with powerful daylight sources, with lots of diffusion to keep her skin soft. Summer was very relaxed, and nailed her lines with ease. Once we had her interview in the can, we moved onto the water portion of the shoot. We used RED cameras for their slo motion to capture her swimming, along with GoPros on the bottom of the pool for a different perspective. She is a true professional – both in the water and in front of the camera and thanks to her super cool vibe, the shoot was not only a huge success, but tons of fun as well. Kiosks with the video installed played in retail stores across the country. Speedo was overall very pleased with the result.
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